CBK organizes Workshop on Financial Literacy and Digital Communication

The Central Bank of the Republic of Kosovo (CBK) in cooperation with the World Bank, organized a workshop titled “Financial Literacy and Digital Communication”, as a continuation of activities under the National Payment Council and discussions related to joining the Single Euro Payments Area (SEPA).

The aim of the workshop was to build capacities and share experiences, highlighting the importance of financial literacy and effective digital communication as essential pillars for financial stability, consumer empowerment, well-being, and economic development.

The workshop opened with welcoming remarks from the Governor of the CBK, Mr. Ahmet Ismaili, who emphasized the institution’s commitment to empowering citizens through financial literacy and public communication, stressing that this forms the foundation for long-term financial resilience and well-being. Remarks were also delivered by the World Bank’s Country Manager for Kosovo, Mr. Massimiliano Paolucci, who highly praised the cooperation and advancement of the financial sector.

It was highlighted that in recent years, CBK has significantly intensified its activities in the field of financial literacy and public communication, including:

• Educational programs in schools and universities;

• Public information campaigns; and

• Development of digital tools and visual content for public education.

Additionally, CBK has developed the Platform for Comparing Financial Products and Services (krahaso.bqk-kos.org) as part of its efforts in financial literacy. This platform is designed to help consumers access and compare interest rates and fees for key financial products and services.

Moreover, during this year, CBK became a member of the International Financial Consumer Protection Organization (FinCoNet), aligning itself with institutions that promote best international practices in citizen financial education and protection.

CBK continues to work closely with local and international stakeholders to develop and implement initiatives that promote financial awareness and inclusion across all age groups. The CBK has also increased its presence on social media and digital platforms to raise financial awareness, particularly among younger generations.

The workshop was attended by staff from CBK, the financial sector, public institutions, and international organizations. World Bank expert Mr. Aaron Koreneswsky gave a presentation together with Ms. Maria Iride Vangelisti – Director of Financial Education at the Bank of Italy, enabling participants to discuss effective ways of integrating digital communication with financial literacy strategies, inclusion of vulnerable groups, measuring the impact of information campaigns, and strengthening institutional capacities in this field.

Through such meetings and workshops, CBK reaffirms its commitment to promoting financial inclusion, transparency, and open communication with the public, in line with its Strategic Plan and best international practices.